“Success in business is not achieved through a brilliant strategy.
It is achieved through brilliant execution of the strategy.”
(Kaplan e Norton)
Philosophy
WE BELIEVE THAT MARKETING DECISIONS MUST BE BASED ON FACTS AND DATA.
We believe in well-done market research, with appropriate methods, and value the “state-of-the-science” in electronic data processing, which enables us to use mathematical approaches that a few years ago were only a dream. However, we detest complication!
We like those heavy reports, full of data, that occupy space in our HDs, but that lead to CONCRETE ACTIONS. Not those reports that are merely a dense fog of data, which leave executives perplexed and immobilized, not knowing what to do the following day.
Our studies seek to provide paths, implementable strategies and feasible and efficient operating solutions.