About Us

We have always been concerned about Return on Investment in Marketing, well before the beginning of the 21st century! That famous phrase attributed to Henry Ford (cited above) was always the background noise that accompanied us in all the decisions we had to make.

It seemed that Marketing was a rather nebulous and ethereal discipline, in which wasting money was inevitable, until some approaches started to emerge during the last four decades of the 20th century, which attacked this problem head-on.

We were among the first in Brazil to use, albeit timidly, D.A.G.M.A.R (Defining Advertising Goals for Measured Advertising Results) and Operations Research methods, such as Linear Programming and Game Theory, etc., in Marketing Planning. Until we reached the last decade of the 20th century, in which the incredible increase in electronic data processing capacity enabled us to “surf” and delve deeper in the optimization of marketing processes.

Now, in the 21st century, we have the privilege to be experiencing the greatest breaking of paradigms in history. As we have always been “addicted” to being on the leading edge of Quantitative Methods applied to Marketing, we are having the opportunity to help many companies and executives to optimize their resources.