Our history with quantitative methods in Marketing goes back a long way, but it was formalized in 1999, when PIM was created, to serve as the Marketing Intelligence department of AmBev, which was being formed through the merger of Cervejaria Brahma and Antártica.
Our History
At the time, we were already familiar with the state-of-the-science in optimization of targeting, brand positioning, pricing, product development, etc.
We started working exclusively for AmBev, but then other clients started contacting us, attracted by the success cases that had been designed.
GP, other Private Equity Funds and executives focused on Return on their Investments approached us, seeking to understand and identify more promising opportunities.
Over the last 14 years, ALL, Coca-Cola, O Boticário, Oi, Nestlé, Spoleto, TAM, Technos, VLI and over 120 companies have given us the honor of sharing their histories with us!
In 2014, PIM joined up with the American consultant Henry Gamse (one of the founders of Copernicus) and Interação Pesquisa (research institute in Rio de Janeiro with over 10 years experience) to create Interação Inteligência, a marketing planning and intelligence consulting firm, which uses “state-of-the-science” for data investigation, modeling and analysis, to propose solutions aimed at reducing risk and optimizing return on investments in Marketing.